An effective brochure aims to present the most important information about your practice to your patients, in a practical and clear way. This is why such a small tool – together with the website – is actually such a big key and an integral part of your practice’s identity. Below are five tips for creating an effective and eye-catching brochure:
1. CREATE A POSITIVE IMAGE.
First of all, you need to be clear about what you want to be perceived about yourself. What image of your practice do you want to convey to your patients? What distinguishes you from others? How should the contents be presented in the brochure? Introduce yourself, your team, your strengths and your tools. Leave a positive and lasting image.
2. CREATE CLEAR CONTENT.
To be effective, a dental practice brochure should include useful information such as opening hours, list of services, presentation of clinicians, contact details for making an appointment and contact information (email, website and social profiles). Answering patients’ frequently asked questions could be an added value. Why should patients choose you? What distinguishes you from your colleagues? Highlight why you are special.
3. CHOOSE PROFESSIONAL PHOTOGRAPHS.
The first thing in the brochure that will jump out at the patient are the pictures. Therefore, it is important that they are professional and meaningful. Use them to attract and convey emotions. Friendly faces are attractive. Choose a professional to do your practice’s photo shoot and show yourself during a patient’s treatment or during a conversation with a team member. The models chosen for the photographs playing the role of patient should represent your practice’s ideal patient target group.
4. USE CLEAR LANGUAGE.
Express yourself clearly. In a patient brochure, use short, simple sentences. If you need to use technical terms, explain them. Make enough paragraphs and structure your text with several headings. Speak through pictures, if possible. Clear examples help your patients remember information and understand concepts better. Also, avoid passive constructions and use active verbs. And as always, remain friendly, authoritative and precise. This is the only way to be authentic.
5. ADOPT AN APPEALING DESIGN.
To convince your patients of you and your practice, hire experts to design your brochure. The design should be beautiful, elegant and consistent with the overall corporate image (logo, website, colour palette and fonts). In addition to aesthetics, the feel must also be convincing. Do not skimp on printing. Printed photographs should be visually attractive and the paper should not be too thin, but neither should it be too thick. Let us advise you!
Does your patient not know exactly what you offer? Then it’s time to change that!
Present all your treatments in a professional manner in your patient brochure. Convey the most important information about your practice in a clear and appealing way. Your patient can already find out everything in the waiting room and ask you for information during the treatment in the chair. Above all: show who you are!