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SOCIAL MEDIA: THE BASICS
BEWARE OF THESE 3 MISTAKES With the right dental and healthcare strategy, you can always benefit from social media; however, there are some mistakes you should avoid online. 1. DATA PROTECTION AND CONFIDENTIALITY. As always, patient privacy is your biggest priority!...
YOUR DENTAL PRACTICE BROCHURE – 5 TIPS FOR COMMUNICATING WITH YOUR PATIENTS.
An effective brochure aims to present the most important information about your practice to your patients, in a practical and clear way. This is why such a small tool - together with the website - is actually such a big key and an integral part of your practice's...
CORPORATE IDENTITY IN THE HEALTHCARE AND DENTAL SECTOR: HOW ARE EMPLOYEE MOTIVATION AND BRAND STRENGTH RELATED?
From the friendly face behind the reception desk to the first phone or written contact-as the first patient contact- your staff needs to be happy, encouraged, but above all convinced of the office/dental practice in which it works. It must both believe in the services...
THE PRACTICE’S WEBSITE FROM THE PERSPECTIVE OF NEW AND EXISTING PATIENTS
The term marketing is now also established in dental practices. Currently, however, it is mostly understood concerning the acquisition of new patients. But does this alone make sense? Shouldn't the target group "existing patients" also play an important role in the...
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As much as you can benefit from Social Media with the right Social Media strategy for
the healthcare sector, there are a few mistakes you should avoid online.
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