BEWARE OF THESE 3 MISTAKES
With the right dental and healthcare strategy, you can always benefit from social media; however, there are some mistakes you should avoid online.
1. DATA PROTECTION AND CONFIDENTIALITY.
As always, patient privacy is your biggest priority! You must ask their permission if you want to use clinical data or share their cases. Furthermore, it must not be possible – under any circumstances – to trace the identity of the patient. We always recommend collecting and storing consents in a database.
A practical example?
Uploading before-and-after photos of clinical cases!
With these impactful photos -used a lot on Instagram- you can capture and convince potential new customers. Thanks to the signed consent of patients, you can publish photos of cosmetic surgery, smile correction and dental correction, effectively sponsoring your services.
2. SEPARATION OF PROFESSIONAL AND PRIVATE LIFE.
On social media, your private life should be strictly separated from your professional life. Create a practice profile and refer to it in case patients send you personal friend requests on your private profile. However, it is up to you to decide how private you wish to be on your professional profile. Of course, patients are happy to feel closeness, humanity and empathy, so we always recommend that you let the human side of the practice shine through, e.g. by sharing photographs of team members. What is important is to show professionalism, drawing a clear line between private and working life.
3. MODERATE LANGUAGE AND TONE.
Maintaining a polite, peaceful and professional tone is a matter of course. Insults or non-objective criticism at work from your colleagues should be avoided under all circumstances, online and offline. Not only are these remarks unprofessional, but they also reflect badly on you. Furthermore, in accordance with the Code of Medical Ethics, there are certain precautions that you must observe: for example, you cannot name registered brands on your communication channels in order to convince your patients.
Let’s start your digital future together and use social media as a marketing opportunity for your practice.