by Giulia Bechi | Oct 24, 2022 | Social media marketing
BEWARE OF THESE 3 MISTAKES With the right dental and healthcare strategy, you can always benefit from social media; however, there are some mistakes you should avoid online. 1. DATA PROTECTION AND CONFIDENTIALITY. As always, patient privacy is your biggest priority!...
by Giulia Bechi | Oct 24, 2022 | Offline marketing
An effective brochure aims to present the most important information about your practice to your patients, in a practical and clear way. This is why such a small tool – together with the website – is actually such a big key and an integral part of your...
by Giulia Bechi | Oct 24, 2022 | Brand identity
From the friendly face behind the reception desk to the first phone or written contact-as the first patient contact- your staff needs to be happy, encouraged, but above all convinced of the office/dental practice in which it works. It must both believe in the services...
by Giulia Bechi | Oct 24, 2022 | Online marketing
The term marketing is now also established in dental practices. Currently, however, it is mostly understood concerning the acquisition of new patients. But does this alone make sense? Shouldn’t the target group “existing patients” also play an...
by Giulia Bechi | Oct 24, 2022 | Social media
The use of Social Media is now the new granted and unconscious trend for our society. After the Covid 19 pandemic crisis, we are increasingly integrating Social Media into our daily lives: 48% of Italians use social networks. This trend is also present in medicine and...
